<?xml version="1.0" encoding="ISO-8859-1"?> <rss version="2.0"> <channel> <title>Target Marketing Curent Issue</title> <link>http://www.targetmarketingmag.com</link> <copyright>Copyright 2008 North American Publishing Company</copyright> <description>Target Marketing (Aug 22, 2008)</description> <language>en-us</language> <docs>http://blogs.law.harvard.edu/tech/rss</docs> <generator>Target Marketing</generator> <item> <title><![CDATA[Creative Corner?Catch the Direct Marketing Bug (1,204 words)]]></title> <link>http://www.targetmarketingmag.com/rss/rss.php?id=c</link> <description><![CDATA[How You Can Become a Direct Marketing Entrepreneur By Lois K. Geller When I started in direct marketing, it didn't occur to me that I would ever become a direct marketing entrepreneur. My first job was in continuity publishing with Greystone...]]></description> <pubDate>2001-12-01</pubDate> <guid isPermaLink="true">http://www.targetmarketingmag.com/rss/rss.php?id=28353</guid> </item> <item> <title><![CDATA[Cover Story Profile - Select Comfort (2,858 words)]]></title> <link>http://www.targetmarketingmag.com/rss/rss.php?id=c</link> <description><![CDATA[By Denny Hatch Where channel integration means a sales and marketing network that never rests. You have to be in awe of a company that opened its doors in 1987 and ended 2002 with 26 patents, 321 retail outlets, 25,000 testimonials from happy...]]></description> <pubDate>2003-04-01</pubDate> <guid isPermaLink="true">http://www.targetmarketingmag.com/rss/rss.php?id=28354</guid> </item> <item> <title><![CDATA[Complete the Sales Process]]></title> <link>http://www.targetmarketingmag.com/rss/rss.php?id=c</link> <description><![CDATA[ How to Write Better Direct Mail Letters By Lois K. Geller A great direct mail letter can do wonders for your campaign. Last month, I discussed the prep work required to write a direct mail letter that generates response. This month, my...]]></description> <pubDate>2003-04-01</pubDate> <guid isPermaLink="true">http://www.targetmarketingmag.com/rss/rss.php?id=28355</guid> </item> <item> <title><![CDATA[Clicks Don't Cut It! (1,214 words)]]></title> <link>http://www.targetmarketingmag.com/rss/rss.php?id=c</link> <description><![CDATA[by Bob Hacker By April 2000, reality returned to the world of e-business. The dot-com frenzy pooped out overnight and now we all know that shooting gerbils out of a cannon will no longer convince anybody to buy a company's products, services or...]]></description> <pubDate>2000-11-01</pubDate> <guid isPermaLink="true">http://www.targetmarketingmag.com/rss/rss.php?id=28356</guid> </item> <item> <title><![CDATA[Chinaberry Books Takes Baby Steps with New Technology (888 word]]></title> <link>http://www.targetmarketingmag.com/rss/rss.php?id=c</link> <description><![CDATA[by Rachel McLaughlin Looking for a book on being a better parent or a book for that special child? Chinaberry Books has a book for you. It's a mail-order catalog for families and parents that sells "cream of the crop" children's and parenting...]]></description> <pubDate>1999-01-01</pubDate> <guid isPermaLink="true">http://www.targetmarketingmag.com/rss/rss.php?id=28357</guid> </item> <item> <title><![CDATA[Celebrating 25 Years of Change]]></title> <link>http://www.targetmarketingmag.com/rss/rss.php?id=c</link> <description><![CDATA[By Alicia Orr Suman Spring 1978. The first issue of ZIP magazine hit the mail. And on the cover of that predecessor to this magazine were the faces of men and women&#8212;"Some Leaders in the Direct Marketing Field," stated the headline. The...]]></description> <pubDate>2002-05-01</pubDate> <guid isPermaLink="true">http://www.targetmarketingmag.com/rss/rss.php?id=28358</guid> </item> <item> <title><![CDATA[E-commerce Link: E-mail on Steroids]]></title> <link>http://www.targetmarketingmag.com/rss/rss.php?id=c</link> <description><![CDATA[Do you monitor your competitors’ e-mail programs? If so, you may note some appear to be addicted to frequency and often send several messages a week. Under most circumstances, this is a misguided attempt to keep in front of their e-mail list....]]></description> <pubDate>2007-10-01</pubDate> <guid isPermaLink="true">http://www.targetmarketingmag.com/rss/rss.php?id=77910</guid> </item> <item> <title><![CDATA[Blockbuster Direct Mail 2004 Axel Andersson Grand Controls]]></title> <link>http://www.targetmarketingmag.com/rss/rss.php?id=c</link> <description><![CDATA[The following is the full list of Grand Controls identified by the Who's Mailing What! Archive as having been mailed for three years or more during the past decade (1995-2004). For more information on any of these mailings, contact Archive...]]></description> <pubDate>2005-04-01</pubDate> <guid isPermaLink="true">http://www.targetmarketingmag.com/rss/rss.php?id=28360</guid> </item> <item> <title><![CDATA[Blockbuster Direct Mail]]></title> <link>http://www.targetmarketingmag.com/rss/rss.php?id=c</link> <description><![CDATA[By Hallie Mummert Secrets of the decade's most successful controls. While direct marketers and Internet services companies strive to determine what roles Web sites and e-mail play in selling directly to consumers and businesses, direct mail...]]></description> <pubDate>2005-04-01</pubDate> <guid isPermaLink="true">http://www.targetmarketingmag.com/rss/rss.php?id=28361</guid> </item> <item> <title><![CDATA[Big Ideas]]></title> <link>http://www.targetmarketingmag.com/rss/rss.php?id=c</link> <description><![CDATA[By Hallie Mummert Target Marketing talks to industry experts about the trends that are shaping the way direct marketers do business. If it feels as if the floor is moving beneath your feet these days, it's not just your nervous knees knocking...]]></description> <pubDate>2005-02-01</pubDate> <guid isPermaLink="true">http://www.targetmarketingmag.com/rss/rss.php?id=28362</guid> </item> </channel> </rss> 