<?xml version="1.0" encoding="UTF-8"?> <rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"> <channel> <atom:link href="http://www.targetmarketingmag.com/rss/ci.xml" rel="self" type="application/rss+xml" /> <title>Target Marketing Curent Issue</title> <link>http://www.targetmarketingmag.com</link> <copyright>Copyright <![CDATA[&]]>copy;2009 North American Publishing Company</copyright> <description>Target Marketing (Jul 2, 2009)</description> <language>en-us</language> <docs>http://blogs.law.harvard.edu/tech/rss</docs> <generator>Target Marketing</generator> <item> <title><![CDATA[Affiliate Spotlight]]></title> <link>http://www.targetmarketingmag.com/article/affiliate-spotlight-69104_1.html</link> <description><![CDATA[ A monthly online feature for Target Marketing readers (also running bimonthly in Target Marketing magazine's Nuts & Bolts department), Affiliate Spotlight introduces you to a variety of players on the affiliate marketing scene. Check...]]></description> <pubDate>Wed, 01 Jul 2009 00:00:00 EDT</pubDate> <guid isPermaLink="true">http://www.targetmarketingmag.com/article/affiliate-spotlight-69104_1.html</guid> </item> <item> <title><![CDATA[Making Vegas.com the Odds-On Favorite]]></title> <link>http://www.targetmarketingmag.com/article/making-vegascom-odds-on-favorite-408883_1.html</link> <description><![CDATA[ Challenge: Raise brand awareness, acquire customers and increase sales conversions. Solution: Create a multichannel, direct marketing campaign and promote it through sponsoring the 2009 College Slam Dunk Contest held on April 2....]]></description> <pubDate>Wed, 01 Jul 2009 00:00:00 EDT</pubDate> <guid isPermaLink="true">http://www.targetmarketingmag.com/article/making-vegascom-odds-on-favorite-408883_1.html</guid> </item> <item> <title><![CDATA[My Favorite Web Sites]]></title> <link>http://www.targetmarketingmag.com/article/my-favorite-web-sites-408876_1.html</link> <description><![CDATA[ In the course of story research, I spend a good deal of time on the Web every day. During my online travels, I’ve come across some wonderful resources that keep me up-to-date on terminology, the current consumer ethos and even postal rates....]]></description> <pubDate>Wed, 01 Jul 2009 00:00:00 EDT</pubDate> <guid isPermaLink="true">http://www.targetmarketingmag.com/article/my-favorite-web-sites-408876_1.html</guid> </item> <item> <title><![CDATA[How to Grow Your Privacy Team in a Down Economy]]></title> <link>http://www.targetmarketingmag.com/article/how-grow-your-privacy-team-down-economy-408884_1.html</link> <description><![CDATA[ It may not be in their job descriptions, but your marketing, sales and business development folks are important parts of the privacy team. This is especially so when it comes to the complexities of dealing with partners and clients. Recently, I...]]></description> <pubDate>Wed, 01 Jul 2009 00:00:00 EDT</pubDate> <guid isPermaLink="true">http://www.targetmarketingmag.com/article/how-grow-your-privacy-team-down-economy-408884_1.html</guid> </item> <item> <title><![CDATA[5 Tactics to Amplify Your Efforts]]></title> <link>http://www.targetmarketingmag.com/article/5-tactics-amplify-your-efforts-408886_1.html</link> <description><![CDATA[ “If your company doesn’t have anything to talk about, then you need to work on it,” is the reply Steve Spangler gives to marketers who list no content as the reason why their firms don’t participate in social media. As the...]]></description> <pubDate>Wed, 01 Jul 2009 00:00:00 EDT</pubDate> <guid isPermaLink="true">http://www.targetmarketingmag.com/article/5-tactics-amplify-your-efforts-408886_1.html</guid> </item> <item> <title><![CDATA[Make It Easy to Order!]]></title> <link>http://www.targetmarketingmag.com/article/make-it-easy-order-408892_1.html</link> <description><![CDATA[ "When in doubt, do the obvious,” said my first mentor in business, Franklin Watts. In 1993, my wife, Peggy, and I bought a Center City Philadelphia fixer-upper row house, which we gutted and turned into our dream pad. However, a...]]></description> <pubDate>Wed, 01 Jul 2009 00:00:00 EDT</pubDate> <guid isPermaLink="true">http://www.targetmarketingmag.com/article/make-it-easy-order-408892_1.html</guid> </item> <item> <title><![CDATA[Opt In to the Inbox]]></title> <link>http://www.targetmarketingmag.com/article/how-engaging-interactive-e-newsletters-can-help-direct-marketers-break-pack-408894_1.html</link> <description><![CDATA[ As a direct marketing copywriter and avid reader, I’m a big fan of e-mail newsletters. They are the perfect combination of medium and message. For the reader, e-newsletters cover topics of targeted interest, delivered in a timely fashion...]]></description> <pubDate>Wed, 01 Jul 2009 00:00:00 EDT</pubDate> <guid isPermaLink="true">http://www.targetmarketingmag.com/article/how-engaging-interactive-e-newsletters-can-help-direct-marketers-break-pack-408894_1.html</guid> </item> <item> <title><![CDATA[Hot or Not?]]></title> <link>http://www.targetmarketingmag.com/article/eight-ways-improve-your-online-sex-appeal-408898_1.html</link> <description><![CDATA[ “Sex appeal”—it sounds so “red lights and velvet.” I think about fashionable women’s magazines and the “advice” they provide for putting forth the better you. Stealing a page from Cosmo ,...]]></description> <pubDate>Wed, 01 Jul 2009 00:00:00 EDT</pubDate> <guid isPermaLink="true">http://www.targetmarketingmag.com/article/eight-ways-improve-your-online-sex-appeal-408898_1.html</guid> </item> <item> <title><![CDATA[Keeping Up With the Joneses]]></title> <link>http://www.targetmarketingmag.com/article/a-three-step-game-plan-conduct-e-mail-audit-409007_1.html</link> <description><![CDATA[Every company has marketing activities it performs exceptionally. For example, one marketer may have superior e-mail creative, while another may have mastered the use of triggered messaging. While we all strive for excellence, it’s a fact...]]></description> <pubDate>Wed, 01 Jul 2009 00:00:00 EDT</pubDate> <guid isPermaLink="true">http://www.targetmarketingmag.com/article/a-three-step-game-plan-conduct-e-mail-audit-409007_1.html</guid> </item> <item> <title><![CDATA[How Fast Is Your Fulfillment?]]></title> <link>http://www.targetmarketingmag.com/article/take-test-fulfillment-operations-best-practices-revealed-409008_1.html</link> <description><![CDATA[At its most basic level, the Web is an inquiry management environment. Consumers and businesspeople head online almost every day to source products and solutions that fit their needs. Depending on the urgency of their needs, they might request...]]></description> <pubDate>Wed, 01 Jul 2009 00:00:00 EDT</pubDate> <guid isPermaLink="true">http://www.targetmarketingmag.com/article/take-test-fulfillment-operations-best-practices-revealed-409008_1.html</guid> </item> </channel> </rss> 